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Site Growth: Understand How Your Site Is Found and Used

Launching a website or an online tool changes the questions you need to answer. You now need to know whether people can find a page, where visits come from, and whether visitors complete the task the page was built for.

Site Growth is a short learning path for independent site operators and small teams. It connects search visibility, site acquisition, and task completion without assuming that every traffic change needs a complex SEO diagnosis.

A four-step path from search appearance and search click to visit source and task completion

Start with the measurement map​

Google Search Console vs. GA4: What Each Metric Actually Measures explains four observation points:

  1. search appearance;
  2. search click;
  3. visit source;
  4. task completion.

Use it when Search Console, Bing Webmaster Tools, and GA4 show different numbers and you need to decide which dashboard answers your question.

Put your reports into a worksheet​

Align Search Console and GA4 Data with a Four-Layer Worksheet helps you record date ranges, time zones, page and source filters, and task-event definitions. Use the blank worksheet and fictional example to identify the next evidence you need.

Later material will use those observations to choose one small, reversible improvement.

If your project has not reached production yet, begin with From Prototype to Production and Deploying Your Project. Return here once the site is available to real visitors.